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Page Path

A page path, often referred to as a URL path or simply a path, is a specific segment of a Uniform Resource Locator (URL) that identifies the location or address of a particular web page or resource on the internet. It comes after the domain name (or host) in a URL and provides information about the hierarchy or structure of the website's content.

In a typical URL format like, the page path is the portion after the domain ( In this example, the page path is /page/subpage. Each segment of the path, separated by slashes (/), represents a specific directory or subdirectory within the website's structure.

Selecting a page path that matches a specific criterion.

  1. Access the Triggers section found on the left-hand side.
  2. Locate 'Experiment 1 – Initialisation'.
  3. Incorporate an extra row within 'Activate this trigger when an Event occurs and all conditions are true'.
    • Field 1: Page Path
    • Field 2: equals
    • Field 3: /page-here/
  4. Save the alterations.

Please note that field 3 should be in lowercase.

Carry out this procedure similarly for the remaining triggers (Experiment 1 – Control and Experiment 1 – Variant).

Remember to preview the outcomes within GTM's preview mode prior to finalizing any publishing.

Last update: June 19, 2024