Skip to content


There is the possibility to schedule experiments. This can be done by setting up a custom firing scheduling for all the experimentation tags.

Enable the custom tag firing schedule on the following tags:

  • Experiment 1 – Control – Script
  • Experiment 1 – Variant A – Script
  • Experiment 1 – Splitter

  1. Open the tag.
  2. Open Advanced Settings.
  3. Enable custom tag firing schedule.
  4. Select the start and end date (including times).
  5. Repeat these steps for all related tags to the scheduled experiment.

GTM Scheduling tags

Last update: June 19, 2024