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Folder Structure

Since there are numerous tags, triggers, and variables involved in experimentation, it is advisable to organize everything related to experimentation into a single folder (or create multiple folders if you prefer to structure them per experiment).

  1. Open Google Tag Manager.
  2. Select Folders in the left-hand menu.
  3. Click New Folder.
  4. Name it: Experimentation.
  5. Select all Experimentation-related items (do not include GA configuration).
  6. Select Move and move the items to the Experimentation folder.

GTM Folder structure


Last update: June 19, 2024