Folder Structure¶

Since there are numerous tags, triggers, and variables involved in experimentation, it is advisable to organize everything related to experimentation into a single folder (or create multiple folders if you prefer to structure them per experiment).

1. Open Google Tag Manager.
2. Select Folders in the left-hand menu.
3. Click New Folder.
4. Name it: Experimentation.
5. Select all Experimentation-related items (do not include GA configuration).
6. Select Move and move the items to the Experimentation folder.