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Free form Google Analytics

The experiment's analysis will be conducted through the utilization of Google Analytics, employing the free form option for this purpose.

Segments

  1. Launch Google Analytics.
  2. Go to the Explore section.
  3. Generate a new Blank form.

Control

  1. Create the control segment.
  2. Choose User segment.
  3. Name the segment Control.

    Field: Input:
    Segment name Control
    Condition Version
    Filter is one of Slot 0 Slot 1 Slot 2 Slot 3 Slot 4

    Important! Ensure that each slot is placed on a separate row, as indicated by the placeholder.

    GA Free-form control segment

  4. Check At any point in time.

  5. Save and apply.

Variant

  1. Create the variant segment.
  2. Choose User segment.
  3. Name the segment Variant.

    Field: Input:
    Segment name Control
    Condition Version
    Filter is one of Slot 5 Slot 6 Slot 7 Slot 8 Slot 9

    Important! Ensure that each slot is placed on a separate row, as indicated by the placeholder.

    GA Free-form control segment

  4. Check At any point in time.

  5. Save and apply.
  6. For PIVOT select First column

GA Free-form control segment

Dimensions

Dimensions can be employed by selecting them. One commonly utilized dimension is Device category, which provides insights into the performance of experiments across different devices.

Metrics

Select the metrics that require analysis. For instance, consider Total users and Purchases. The data will be displayed in the form.


Last update: June 19, 2024