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Connecting with Microsoft Clarity

Microsoft Clarity offers a free and user-friendly tool to help website owners understand how their website visitors interact with their sites. This tool provides valuable insights through visual heatmaps and session recordings.

Collecting heatmaps for experiments can reveal new insights. This can be done easily using GTM (Google Tag Manager).

Adding Custom Tags

To filter data effectively in Microsoft Clarity, custom tags need to be included in both the control and variant of the experiment.

The required code is: clarity("set", "key", "value");

Here are the three values that need to be specified:

  1. Set: Always set this as "Set" (no changes needed).
  2. Key: Enter your Experiment ID.
  3. Value: Indicate whether it's the Version, Control, or Variant.

For instance, when building an experiment using this guide, use this code:

For the control: clarity("set", "experiment-1", "control"). For the variant: clarity("set", "experiment-1", "variant").

Insert these lines of code into the JavaScript loaded for each variant. It's recommended to place this code as the last line in the experiment.

Control Example:

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<script>
  (function () {
    // Insert the experiment code here
    console.log("Control loaded");

    // Add the custom tag
    clarity("set", "experiment-1", "control");
  })();
</script>

Variant Example:

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<script>
  (function () {
    // Insert the experiment code here
    console.log("Variant loaded");

    // Add the custom tag
    clarity("set", "experiment-1", "variant");
  })();
</script>

When adding the tag to the code, it will automatically update in the project within 30 minutes to 2 hours. Multiple tags can be added to a project.

How to filter the data

  1. Open the Microsoft Clarity project.
  2. Click on the blue filter button near the project name in the upper left corner.
  3. Choose Customised filters from the left side-bar.
  4. Select tag (equals the set key).
  5. Select or type the value.
  6. Apply filters.
  7. Optionally: Adjust the date range to access more data.

Last update: June 19, 2024